Pre-Launch

-> 10 days prior to launch

1. NOC flags to be ready (send email to BEU + AE)
2. Initial frontend review (BEU)
1. Turn dark mode on/off? (NOC)
2. Do we need to re-route /shop (NOC)
3. Align timeline (NOC, BEU, AE)
   
   
4. Existing list of redirects will be provided (AE → NOC)
5. CS: Untouched entries (after migration date)
• Provides list (AE → NOC)
• Optimize/unpublish/delete entries (NOC)
6. Send redirect list with updates and former Kentico redirects (NOC)
   

-> 7 days prior to launch

1. Send final redirect list (NOC)
1. merge with existing list (see 4) and potential updates from list of untouched entries
2. Should we set website dark mode on or off? (NOC)
3. Ryte check optional (NOC)

-> 5 days prior to launch

1. Redirects (AE)
2. Ryte re-check (NOC)
3. Tracking (AE)
• GTM
• Analytics (Matomo?)
• UserCentrics
4. SEO related
• robots.txt (AE)
• sitemap.xml (AE)
• Remove no-index tag (AE)
• Ryte (NOC, EU, AE?)
• Other tools (optional)
  

-> 1 day prior to launch

1. Final NOC check
   
   

-> LAUNCH DAY (not Fridays!)

1. Vercel (AE)
• Change domain
• Update config
2. Change DNS settings (Volker)

After Launch

1. Overall check (NOC, AE)
2. Google Search Console: provide sitemap (AE)
3. GTM/GA4 check (NOC)
4. Ryte check (NOC)